Christmas time or any other part of the year. Consistency is something that subscribers have grown to expect from companies that engage with them in this medium and your brand should meet this expectation by following through.
If the festive season is a particularly stressful time for your business it makes even more sense to plan and schedule your emails ahead of time. Once you have established an email subscription list, you have to work to grow and email list maintain it. The strategies for obtaining opt ins are many, However, you can lose a significant number of email subscribers between opt outs and email address changes. As much as a third of more of your list can roll over on a yearly basis, so it is imperative that you have a strategy for constantly loading new subscribers into the front of your sales funnel, and growing your list.
You can use any number of email acquisition strategies, the success of any given method depends on the brand and the offer, some may be appropriate, while others are not. What is in fact shared by all methods is an attempt to establish or reinforce the incentive that drives a subscriber to accede to a permission based opt in. Registration for a Free item.