Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts.
A solid website structure is a must-have when you’re about to launch a new website or redesign the current one. The bigger your website is, the more critical it becomes.
In this article, you’ll learn how to plan and create a great site structure in these five steps:
Prepare to map everything visually
Check how your competitors’ websites are structured
Create a logical plan based on your existing pages
Complete your website structure using keyword research data
Map out site navigation components
But first, let’s dive into why you should care about building a solid website structure in the first place.
Why website structure matters
We all know how intertwined marketing activities across channels are. It’s no different with website structure; it is as much an SEO as a UX thing.
User experience (UX)
Imagine that you’re looking to buy a cast-iron skillet. You head to a cookware website, click the ‘pots and pans’ category, then choose ‘cast-iron’ as the material.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Whichever store you visit, the process is roughly the same because this structure leads to a great user experience.
If you were required to click on tons of pages to find what you’re looking for, you’d probably leave and go elsewhere.
Using intuitive navigation and internal linking structure is not only beneficial for users but also SEO. That’s because it allows PageRank to flow around your site.
PageRank (PR) represents the authority of a webpage based on its internal and external backlinks. Created in the early days of Google, it’s the foundation of the ranking algorithm and is still used as a ranking signal today.
By linking together relevant pages, you influence how PR flows around your website, meaning that pages with more internal links are likely to rank better. Don’t try to game this—only link to other pages when it’s valuable for visitors.