The other thing that I like to include is suggested internal links that will go to the new piece of content.
Ever had content that ranked well early on, but the rankings dropped shortly after? New content can inherit some signals and may rank well for a period of time. But eventually, it has to rank with its own signals.
To give your content its best chance to rank, go ahead and link to it where it makes sense in your other content.
If your content already exists, we make this easy for you in Ahrefs’ Site Audit with the Link opportunities report. For instance, for the recently updated content audit post we wrote, there are nine opportunities we can link to using relevant anchor text.
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Screenshot of the Internal link opportunities report
Internal link opportunities for content audit.
With a brand-new blog, what you may want to do is use Page Explorer within Site Audit to search for relevant terms within the text of other pages. In this case, you can see we have 33 pages that talk about content audits. These can potentially link to the blog post about content audits.
Page explorer report results
Searching for “content audit” within the page text of ahrefs.com.
You’ll only get so far in most niches with content alone, and you’ll likely need links to rank higher. You can go after external links later, but internal links are an easier target.
For instance, when I disavowed links to some of our blog posts, all of the posts lost several positions for important terms and quite a bit of traffic.
Screenshot showing the impact of disavowing links to prove their importance to rankings
With your outline in hand, let’s look at how to create the content.