A simple strategy starting with a linkable asset and then a campaign to promote that asset avoids these issues if done with robust quality control. Create something of value for your target audience. The title of this content should include your business keywords. Post articles or guest contributions and link to the article. Use descriptive anchor text containing your targeted terms. Measure your results and don't get carried away. In most cases, small businesses or local businesses only need a
few good links to improve their organic position. Creating linkable assets that are worth linking makes the link building process much easier. By working in this way, we are working with the interconnected fabric of the web and simply linking jewelry retouching service to something using descriptive anchor text. This is in contrast to forcing unnatural links with service-specific anchor text to a site's homepage. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.
Think more about PR than SEO. Every popular link building strategy is abused, from directories to guest posts. When quality suffers and the link only exists for SEO, you are on shaky ground. Focus on quality and see it as PR with benefits. Amount As a small business, you shouldn't need tons of volume here. Try to do one a month. Again, think of it as a bit of monthly PR and exposure that helps boost your organic visibility. TL; DR Link building is often where small businesses hit an SEO brick wall. It's too easy to fall into a world of manufactured links, which can lead to problems.